Gender Equality - Dainik Jagran



The equality of genders was a major concern for India. Living by wide spread superstitions and beliefs, the girl child wasn’t welcomed in home by families. This led to huge difference in gender ratio where number of girls was less in comparison to boys.
Taking up the cause “Beti Bachao, Beti Padhao”, Dainik Jagran, played a vital role in spreading the awareness among the classes and masses both.  The gender inequality was eating up the societal peace. Women were pressurised to give birth to only boys and the sufferers were never able to voice out their pain.
Dainik Jagran took up as its responsibility to let people know that by not giving birth to girls or killing them immediately after birth, they are acting against the law of nature and creating an imbalance in the society. It printed various articles and gathered various news about the girls’ foeticide and helped people know that they are actually killing the future of humans by killing the birth givers.
A subtle and honest approach was acquired by Dainik Jagran to spread the buzz about the cause and let people know that government gives basic support to people who bring a girl child in the world. To let people realize they are following superstitions and practicing cruelty, was a big task taken up by Dainik Jagran. Various awareness camps were put in to reach the maximum villages and Dainik Jagran acted as support system to “Beti Bachao, Beti Padhao” campaign.


दैनिक जागरण के समाजिक सरोकार – स्वस्थ समाज (Healthy Society) -